AN OPEN MEMO FROM: DIETER SPEARS, FOUNDER OF 'INHAUS CREATIVE'

TO: ALL BUSINESS OWNERS & MANAGERS WITH 'PROFIT-RESPONSIBILITY'

Inhaus Creative pretty much sums up our mission, to wit: Provide your business with an 'on demand' pool of professional creative talent, without fixed overhead drain.

You are the reason we are in business; more particularly, expensive marketing communicationsall too often end up 'art-for-art's-sake', rarely if ever a sensible formula for the efficient up-front outlay of your always limited sales-promotion dollars. Know this: Business is war. Dollars are bullets. And in you're 'battle-of-choice'...in the face of ruthless competition...you're paid to win!

That's where we, your 'hired-gun' creative department, come in. Whether your target audience is an end-user consumer or business-to-business approach...locally, regionally, nationally or internationally...Inhaus Creative can put in place for you our virtually failsafe 'W-5' strategic marketing-communications paradigm, to wit:

1.) WHO must we reach? (In order to "pull" the response we desire through the tortured business-maze.)

2.) WHY only them? (Does your market-positioning make sense: Owner, buyer; Mom & Pop, or 'BigBox'?)

3.) WHERE are they? (Do your targets still open direct-mail, read trade pubs, watch TV; or 'Web-Page' it?)

4.) WHAT do we tell them? (You need them to respond on your cue...how best to structure your messaging?)

5.) WHEN do we do it? (Objectively: Is there 'reason' in support of a perceived buying & selling 'season'?)

Isolating such hard-edged definitive data BEFORE any so-called 'creative execution' is undertaken only serves to
ensure maximum use of always limited sales-promotion dollars. At InHaus Creative we call this "imagineering"!

Thank you in advance for considering InHaus Creative as your 'fixed-overhead-free'/on-demand creative department.

Thanks, Dieter Spears